A decision, not a document.

The problem it was built around

People with a back catalogue don't lack content. They lack hours. A ninety-minute conversation already contains a dozen moments worth posting, and the work of finding them is done by hand: watch it back, note the times, cut each clip, reframe it, caption it, export it. Five clips is an afternoon. Most weeks that afternoon doesn't happen.

Transcription tools are useful and solve a different problem. They hand you a document of what was said, and you still have to read it and choose. Choosing is the expensive part.

The position

SnipHawk sells the decision. You upload the recording, get back a ranked shortlist of clips that already exist inside it, and approve or reject each one in seconds. The ranking comes with a written reason, so the list can be argued with rather than taken on faith.

The list is capped at fifteen. That's a product decision, not a technical one: a list that ends is a list you can finish in one sitting, and finishing it is the whole point.

Principles

• No invented moments. A suggestion is a time range from your own transcript. The software ranks and explains; it doesn't write.
• No unexplained numbers. A score without a reason is decoration. Every clip carries a sentence saying what it was ranked on.
• No outcome promises. No reach, no watch time, no virality. SnipHawk removes hours of work. It can't control what an audience does.
• Nothing to migrate. Sources are deleted on a schedule, and a project can be deleted by you at any time.
• No customers we can't name. There is no logo wall and no testimonial on this site, because there aren't permissioned customers to quote yet. When there are, they'll be real and named.

How it's run

SnipHawk is built and operated independently from the United Kingdom. Access is opened in small batches so that every new account gets a real reply and a working setup rather than a queue position. There is no sales team, no partner programme, and no reseller to go through.

If something is wrong, the person who fixes it reads the message. That's the whole support model, and it's why contact is a single email address rather than a ticket portal.

What's next

The product being finished comes before the product being advertised. Until general access opens, the honest description of SnipHawk is: working, in limited use, and taking new accounts a few at a time.

If that fits what you need, request access and say what you'd put in first. A recording you already have is a better test than a demo.